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"Most Companies Use AI"
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More than 70% of euro zone firms say they use artificial intelligence. But only 7% use it intensively enough to drive major changes in productivity, growth and business models.
Retailers are using AI to create product images, virtual models and marketing campaigns at scale. As new EU transparency rules approach, the biggest question is whether consumers should always be told when an ad was generated or altered by artificial intelligence.
Advanced AI models are becoming strategic infrastructure. As governments restrict access to powerful systems over national-security concerns, Europe faces a difficult question: can it remain competitive while depending on technology it does not control?
France is mobilising €13 billion in new funding for European technology companies as governments across the continent seek to reduce dependence on foreign platforms, chips, cloud infrastructure and AI systems.
The European Parliament is moving away from Google as its default search engine, choosing France’s Qwant in a new push for digital sovereignty, privacy and reduced dependence on U.S. technology.